Personal Data & Privacy

Ten Hotel’s treatment of Customers data follows the EU General Data Protection Regulation (GDPR). Hereby, Guests consents to Ten Hotel collecting personal data such as name, surname, email address, ID/Passport Number, address, contact information and payment details

What do we use your personal data for?

  1. To administer and process bookings.
  2. Optimize and develop our services.
  3. Sending personalized greetings.
  4. Communicate with you before, during and after your stay.
  5. Your personal data is secured in accordance with the current legislation.


How do we use your personal data?

  1. To administer, supply, develop and support the hotel services that you purchase.
  2. To process your bookings/reservations.
  3. To keep you updated about your reservation status and other relevant information before, during and after your stay with us. Via text messages, other mobile applications or e-mails for example.
  4. To personalize our communication with you and provide you with relevant offers.
  5. To view and analyze statistics and user behaviour.
  6. To market our services and products.


You can request that we stop using your personal data for marketing purposes at any time. This is done through:

We constantly strive to keep our Personal Data policies and Terms of Use as updated as possible on our website.

In the event of you providing Ten Hotel with other individuals personal data (for example a group booking), it is your responsibility that permission is given to use their data in accordance with this policy.

We use several methods to collect personal data; through booking dialogues, cookies, and beacons.

We only collect personal data that is relevant for above mentioned services. We collect:

  1. First name and surname
  2. Address
  3. Birth data
  4. Telephone number
  5. E-mail address
  6. IP-address
  7. Language/Nationality
  8. User history
  9. Information about your travelling companions
  10. Booking preferences and special requirements
  11. Purchase history
  12. Information that you provide us in connection with your stay with us


We work with partners that ensure that our services and infrastructure work as intended and your personal data may be transferred to them. Our partners have signed a Personal Data Assistant Agreement to secure that your personal data will be used only for our services, in accordance with our instructions and the current legislation. Personal data may be shared if requested by the police or other public authorities and in connection with a criminal investigation and according to Swedish Legislation.

We will not store your personal data longer than necessary. The collected data is updated regularly and personal data that is no longer needed will be erased. If you would like to see what personal data we store or if you want us to erase your data, you need to send us a written and signed request. We will ask you for identification to ensure we provide the information to the intended person.

Please let us know if you have any questions or comments about how we handle your personal data or about this Personal Data and Integrity Policy.

As a Guest of Ten Hotel, you agree to receive marketing information via mail, telephone, or e-mail and text messages, and other digital channels. Marketing through email and sms is regulated in the Swedish Marketing Act.

Personal information is disclosed to Swedish authorities only when it is required by law or official order.

Company Information

Legal Name; Ten Hotel UpplandsVäsby AB
Registered in Lidingö, Sweden: 559193-7601
VATNo: SE559193760101

Physical Address

Johanneslundsvägen 11
194 61, Sweden